A promotional poster for the 2023 Empower Prague event by N-Able features a stylized statue of a woman with flowing drapery, integrated with a cloud-like base with cherubs and angels. The background has purple diagonal stripes, with decorative corner accents, and the text "EMPOWER PRAGUE 2023" overlaid in bold white letters.

Empower Prague

Owning the Cloud Through Immersive Event Branding

Video Design

Print Design

Visual Identity

Opportunity

Empower is N-able’s flagship annual conference—a high-impact, global gathering for IT professionals and MSPs to connect, share insights, and stay ahead in a fast-changing tech landscape. The 2024 theme, “Own the Cloud,” spotlighted the increasing influence of cloud technology and positioned N-able partners as leaders in leveraging the platform’s capabilities.

As the lead brand designer for this event, my role was to craft a distinct, location-aware visual identity that captured the technical energy of the cloud theme while creating a memorable, cohesive experience across digital and physical touchpoints.

Solution

Set against the vibrant backdrop of Prague, the design system needed to feel bold, electric, and globally resonant—while still aligning with N-able’s brand evolution.

Design Highlights:

  • Architectural Inspiration: I drew from Prague’s modern sculptures and historic signage, incorporating structural and typographic motifs to ground the visuals in a sense of place.

  • Abstract Cloud Concepting: Rather than depicting literal clouds, I created patterns inspired by cloud-related forces like rain, wind, and movement—abstractly representing the unseen energy that powers digital transformation.

  • Refined Continuity: I retained visual elements from past events (stripes, lightning bolts) to ensure brand consistency while evolving the aesthetic with deeper textures and layered visuals.

  • Typography & Depth: Bold, condensed typography and high-contrast compositions were used to direct attention and create drama—giving the event materials a sense of urgency and innovation.

A mosaic of digital and photographic images with text emphasizing the importance of time, empowerment, and owning the moment, including phrases like 'Time is Money,' 'Now,' 'The Time is Right,' and 'Own the Cloud,' with references to Prague 2023.
Large blue banner on building with white text that reads 'EMPOWER Own the Cloud Prague 2023', with lightning bolt graphics, viewed through tree branches. Entrance of the building with a man riding a bicycle, glass doors, and signs indicating 'ENTRANCE 1'.
Two colorful banners with the text 'Empower Prague 2023 Own The Cloud' fluttering in the wind against a partly cloudy sky.
Four men sitting and speaking at a conference in a hotel lobby with a large blue sign that reads 'Press Room' and 'Empower Prague 2023'.
People walking toward a registration counter at a conference or event, with a sign overhead that says 'EMPOWER PRAGUE 2023 REGISTRATION'.
Three purple signs with arrows and cityscape backgrounds indicating shuttle bus transportation at Empower Prague 2023 conference.
Large conference or event space filled with people networking and socializing. There are several booths and staff members, with a backdrop displaying 'OWN THE CLOUD' and purple-themed signage.
Indoor public space with a staircase featuring an advertisement banner that reads 'OWN THE CLOUD EMPOWER PRAGUE 2023'; dark wood ceiling and columns, glass partitions, and a distant open hallway area.