Facets Wellness
Connecting Women of Color to Healing in Western North Carolina
Social Graphic Design
Brand Identity
Landing Page Design
Logo Design
Facets Wellness is a community-centered brand designed to connect women of color in Western North Carolina with diverse, culturally competent healing practitioners. As the lead designer, I created a brand identity system that brought softness, inclusivity, and connection to the forefront—bridging gaps in access to wellness for women navigating both racial and geographic isolation.
Opportunity
Western North Carolina is known for its beautiful landscapes and close-knit communities—but for women of color, the experience can be isolating. In a region where they represent a small minority, accessing wellness resources that reflect their lived experiences can be difficult. Many traditional wellness brands in the area or culturally disconnected, leaving these women without a sense of belonging.
Facets Wellness set out to reimagine wellness through a cultural and community-based lens—focusing not just on individual healing, but on building a trusted network of practitioners who understand the nuances of racial identity, mental health, and ancestral healing.
My role was to bring this mission to life through a cohesive brand that felt gentle yet powerful, personal yet scalable.
Solution
I began by facilitating a strategy session with the founder to define:
Brand values: community, cultural sensitivity, trust, warmth
Audience needs: visibility, representation, safe spaces, emotional resonance
We aligned on a brand strategy that focused on emotional connection, softness, and clarity—building a brand that felt like a sanctuary.
Takeaway
This project reflects my passion for using design to create emotional resonance and inclusive brand ecosystems. It was a chance to build more than just a visual identity—it was an opportunity to honor identity, voice, and belonging through thoughtful branding.
Visual Identity
The logo features a thin circular mark with intersecting lines—a visual metaphor for a faceted diamond as well as the interconnected identities and experiences of women of color. The form feels both organic and intentional, suggesting collective strength, nuance, and transformation.
The color palette was intentionally soft and warm—shades of earth, coral, and mint—to create an inviting visual atmosphere.
Typography was kept clean and feminine, with subtle curves to evoke approachability and care.
Social Graphics
I created a branded set of Instagram templates and story slides featuring:
Course information
Wellness reminders
Mental health tips
Habit-building suggestions
These assets were designed with calming visuals featuring nature and soft textures to encourage reflection, and provide resources.
Landing Page Design
The one-page website introduces the brand’s mission, features explainers to guide users through resources, and includes community testimonials. The layout guides the user through:
Brand solution (culturally-aligned community and care)
Actionable next steps (join, schedule a call to learn more)
The UX prioritizes clarity and emotional appeal, using white space, warm tones, and clear call-to-actions.
