Empower Berlin
Branding, Print & Graphic Design
An event presented by N-able, a global software company providing cybersecurity and IT management solutions, where MSPs and IT professionals come together to share knowledge through networking and gain insights from industry experts.
Project Goals
N-able was in the midst of a major rebrand, transitioning an IT management company to a newly focused cybersecurity company. This change required establishing a fresh and compelling event brand that would make a splash for new and existing partners in the cybersecurity space.
The brand highlights the architecture of Berlin, bringing both the historical as well as modern themes of the event location to the forefront. The theme draws inspiration from Bauhaus and Brutalism art styles, while ensuring the identity stands apart from previous Empower events.
Results
Nearly 500 partners registered for the event, a 300% increase from previous years. Partners were actively engaged in presentations. The brand amplified the company direction and aligned with partner expectations. Social media amplification resonated well with partners.
