A digital illustration of a tall television or radio tower with a large, spherical top, set against a background with blue and purple curved lines.

Empower Berlin

Building a Bold Visual Identity for a Changing Tech Brand

Visual Identity

Logo Design

Digital Design

Event Signage

Opportunity

N-able was in the midst of a major rebrand, transitioning an IT management company to a newly focused cybersecurity company. This change required establishing a fresh and compelling look and feel that would make a splash for new and existing partners in the cybersecurity space.

Solution

The brand highlights the architecture of Berlin, bringing both the historical as well as modern themes of the event location to the forefront. The theme draws inspiration from Bauhaus and Brutalism art styles, while ensuring the identity stands apart from previous Empowers.

Impact

Nearly 500 partners registered for the event, a 300% increase from previous years. Partners were actively engaged in presentations. The brand amplified the company direction and aligned with partner expectations. Social media amplification resonated well with partners.

Graphic design with four variations of the text 'EMPOWER BERLIN '25' and the phrase 'FORWARD NEVER STOPS' on different colored backgrounds.
Four digital graphic artworks of iconic Berlin landmarks, each with vibrant, stylized backgrounds. Top left: Berlin Cathedral dome with a gradient purple background. Top right: Brandenburg Gate with a striped blue background and sunlight effect. Bottom left: Berlin TV Tower with concentric blue circles background. Bottom right: Reichstag Building with a purple background and geometric circle design.
Screenshot of a conference event webpage titled 'Berlin Empower 2025' scheduled for April 7-9, 2025, featuring sessions, registration button, event details, and promotional pricing for early registration.
Three promotional images for the Empower conference. The first shows the invitation to find your track, with a building and cityscape in the background. The second highlights the session track titled 'Automation Transformation,' focusing on AI's role in automation. The third promotes finding your track at the event, featuring a large tower or skyscraper.
Entrance of Intercontinental hotel with glass canopy and welcome sign for Empower Berlin 2025 conference
Two men sitting at a registration desk under a purple sign that says "REGISTRATION" at a conference or event.
Sign at Berlin Brandenburg Airport reading "Empowers Berlin 2025,
Indoor digital signage displays promoting Empower Berlin 2025 event organized by N-Able, with a modern architectural background and glass ceiling.
Signage at the N-Able Lounge, featuring screens labeled 'N-Able', 'N-Able Me', and 'Developer Portal' in purple and white colors with a modern design.
Two men shake hands on a stage at a cybersecurity conference with a large screen behind them displaying the words 'EMPOWER BERLIN FOR AND NEVER STOP' and graphics related to cybersecurity.