Empower Prague
Empower by N-able is an annual opportunity for their partners to network, learn, grow, and empower each other. The theme for this year was “Own the Cloud”, highlighting the importance of cloud technology and how our partners can best utilize its capabilities in their business.
Services
Creative Direction
Brand Identity
Print Design
Event Signage
Out-of-Home Advertising
The Process
Bold and electric, I focused the visual brand on highlighting the sculptures and architecture of Prague. I drew inspiration from the signage of Prague for the borders, while still keeping the stripes and lightning bolts from the previous event. My focus for the patterns is inspired by abstract elements of the cloud, such a rain, wind, etc., rather than having a physical image of a cloud. This theme has an emphasis on depth and bold typography, drawing the eye in to the exciting imagery and bringing energy to the event.
The video that kicks off the beginning of a conference is hugely important to establishing the experience of the guests. An intro video is designed to hype up the crowd and get them exciting for the days to come of education and networking the event has to offer. The theme was “The Time is Now”, recognizing the fast pace at which our customer’s industry is moving, as well as a call to take advantage of all the event has to offer.
This storyboard went through numerous revisions in order to properly capture the excitement and energy of the event. The process involved many brainstorming sessions with the creative team and stakeholders to nail down the visual elements and correct verbiage. Ultimately many things changed during the video editing process that led to the strongest final product.
