Client
N-able
Services
Visual Identity
Digital Design
Logo Design
Event Signage
Empower Prague
Owning the cloud through immersive event branding
I crafted a distinct visual identity that created a memorable experience for guests across digital and physical touchpoints.
Opportunity
The 2024 theme, “Own the Cloud,” spotlighted the increasing influence of cloud technology and positioned N-able partners as leaders in leveraging the platform’s capabilities.
Set against the vibrant backdrop of Prague, the design system needed to feel bold, electric, and globally resonant—while still aligning with N-able’s brand evolution.
Solution
I drew from Prague’s modern sculptures and historic signage, incorporating structural and typographic motifs to ground the visuals in a sense of place.
Rather than depicting literal clouds, I created patterns inspired by cloud-related forces like rain, wind, and movement—abstractly representing the unseen energy that powers digital transformation.
I retained visual elements from past events (stripes, lightning bolts) to ensure brand consistency while evolving the aesthetic with deeper textures and layered visuals.
Bold, condensed typography and high-contrast compositions were used to direct attention and create drama—giving the event materials a sense of urgency and innovation.
“I had the privilege of working closely with her on a variety of creative projects, especially N-able’s two largest conferences, where she consistently delivered standout design work, from concept to final delivery, that brought the company's brand to life in meaningful and memorable ways.”
Yvonne Wong
Former Senior Marketing Project Manager at N-able